On this International’s Women’s Day, Preganews gives a new colour to Good News
To mark International Women’s Day, Mankind Pharmaceuticals, maker of India’s No 1 pregnancy detection kit Prega News, launched #ImwithYELLOW, a strong and thoughtful digital campaign to promote gender equality in the country.

The #ImwithYELLOW campaign has been conceptualized by Havas & executed by advertising agency ADK Fortune Communications. The campaign is launched across all digital platforms including the film “Thappad”, cinema halls, outdoor, radio and e-commerce platforms for wider reach. It shuns the concept of colour in gender discrimination, such as ‘blue is for boys’ and ‘pink is for girls’ and instead stands with Yellow, which is a neutral colour for both genders and stands for equality. Prega News has also developed a microsite where supporters can enlist and take a pledge for gender equality through #ImwithYELLOW campaign.

Prega News brand ambassadors Kareena Kapoor and Priyamani also joined the new initiative along with Neha Dhupia, Soha Ali Khan, Mahi Vij and Karan Mehra undertaking a video pledge. Apart from this, the company has also partnered with ‘Momspressoo’ - largest Mom's community where around 15 moms will make share videos with their own stories.

More information about the campaign can be found on Prega News website and its Facebook page. So go on and pledge on https://preganews.com/imwithyellow
Water Hack Burns 2 lb of Fat OVERNIGHT
ReplyDeleteOver 160 000 women and men are losing weight with a simple and secret "liquid hack" to lose 1-2lbs each night in their sleep.
It is proven and it works every time.
Here's how you can do it yourself:
1) Go grab a glass and fill it up half full
2) And then follow this amazing HACK
and you'll be 1-2lbs thinner the very next day!