#MeraFarzHai campaign launched on Women’s day
- Campaign to report sexual harassment against women in partnership with Thane Police
- School kids to receive self-defence training as well as gender sensitization workshops
- Part of Viviana Mall’s ExtraordiNaari program on Women’s Day
- Downloadable Emergency contact card through QR code made available
Mumbai, 7th March 2020: #MeraFarzHai, a unique and innovative initiative that deals with the menace of sexual harassment was launched at Viviana Mall in partnership with the Thane Police this women’s day. The campaign encourages everyone to make it their responsibility to ensure the safety and security of women across the board and contribute towards ending this menace that plagues society.

The mall has set up a pledge booth and organized a unique way of introducing the film to the public where they asked patrons to blindfold themselves and read out a touching poem that aligned their minds to the plight of women and the horrors they go through on a daily basis. The film was screened post this and the impact that it had on the audience was profound. The #MeraFarzHai hashtag was unveiled by Joint Commissioner of Police, Shri. Suresh Kumar Mekhla.

Commenting on the event Joint Commissioner of Police Shri. Suresh Kumar Mekhla Said, “It is not only the responsibility of the police but also the entire community to come forward to make a society that is safe for women. We applaud such initiatives that highlight the atrocities and make people aware of their rights and responsibilities towards the community. If we all come together as one and work in harmony with each other, we can ensure that we create a model society for all where crime has no place and women and children can feel safe and secure. We encourage and welcome enthusiastic participation of one and all in this initiative.”
In addition to this, the program will see gender sensitization workshops and training programs being conducted across schools, colleges and even workspaces. Viviana Mall has tied up with associations for Martial Arts training and other self-defense techniques to women/girls across schools, colleges and workspaces. School kids too will be part of this program, starting from 5thStd, where girls will be given the lessons on self-defense and seminars on gender sensitization and sexual harassment will be for boys. Viviana mall will conduct these training programs in schools across thane city and will extend its reach to all schools and institutions over the next few months.

Viviana Mall through its flagship campaign - ‘ExtraordiNAARI’ aims to take up various women centric social causes and aims for the betterment of women in society by creating awareness and a long-lasting impact on society.
In 2018 Viviana Mall launched #STOPACIDSALE campaign where they highlighted unheard and untold stories of acid attack survivors in India. The entire concept was taken a notch ahead, where the acid attack survivors walked the ramped at a leading Fashion Week. Viviana Mall was lauded for its innovative and socially relevant campaign against the sale of Acid aimed at prevention of an ever prevalent social malaise of scarring caused by Acid Attacks at the ICSC Asia Pacific Shopping center awards 2018.
In 2019, the Mall applauded Women on Wheelchair through their campaign #Respectwomenonwheelchair. This campaign was in association with the NINA foundation, which aimed to portray women who have broken through the shackles of disability and achieved success in their respective fields despite facing challenges. Through ExtraordiNAARI Viviana Mall aims to facilitate changes in the society in the coming years.
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