TATA STEEL AASHIYANA LAUNCHES VALENTINE’S DAY CAMPAIGN

 ~ LOVE FINDS A HOME ~

February 2021, Mumbai; Tata Steel Aashiyana, India’s first-ever online platform that helps independent home builders build their own home, has launched Valentine’s Day Campaign with a message, ‘Love finds a Home’. 

Through the campaign, Tata Steel Aashiyana communicates how home is central to relationships evolving into love. The ad film showcases the idea that home is a space where love blooms, evolves and stays protected. It says, “bring all your love to build your dream home and we will bring the rest to make it a reality”. The digital film expresses the journey of two individuals, from friendship, to a deeper bond, to love, then marriage and beautifully picturised their home as the centre to this growing relationship. It further indicates that Tata Steel Aashiyana provides a wide range of branded offerings like rebars (Tata Tiscon), steel doors (Tata Pravesh) and other Tata Steel brands that can act as building blocks when you are building your home.

On the launch of the campaign, Satyajit Maity, Chief Marketing, BPRS B2C, M&S Branded Products Retail & Solutions says, “Tata Steel Aashiyana has always aimed to help the independent home builders build their own home with our branded offerings. Through our Valentine’s Day campaign, which is a digital ad film, we wish to signify the message that, ‘Love is just like Home and here’s your chance to give your Love a Home of its own’. It showcases the eternal bond between two individuals keeping their home at the centre point. The film is a beautiful way to show how Tata Steel Aashiyana can make your dreams of a home come true. We are glad to announce that the film has received an overwhelming response by the masses and we look forward to helping and motivate every homemaker to have a home of his own and make Tata Steel Aashiyana a brand that is synonymous with building homes in India.”

Being the world’s second-most geographically diversified steel producer, Tata Steel, is one of the few steel operations that are fully integrated – from mining to manufacturing and marketing of branded offerings. They touch the lives of millions of people across the world every day with the steel that they produce. With Tata Steel Aashiyana, Tata Steel wants to build one single go to destination for anybody looking to build their own home.

Link to the film on multiple platforms -
Facebook: https://fb.watch/3FO4dLKDwz/
YouTube: https://www.youtube.com/watch?v=hTsib6v1JjE
Instagram: https://www.instagram.com/tv/CLQbXS5BAp5/?utm_source=ig_web_copy_link