Big Boy Toyz, India’s 1st automobile organization to introduces new features and a hassle-free VR technology driven website to help consumers make informed decisions on pre-owned luxury car purchase

 ~ BBT in 2021 has ensured to take consumer experiential marketing to the next level with their newest additions to create a faster & hassle-free website in addition to the VR technology~

National, April 2021: Big Boy Toyz, premium pre-owned Cars Company is emerging as a major leader in the digital space for the Indian automobile Industry, by introducing further new additions to their first ever VR technology equipped website. BBT is India's first showroom to reach out to its audience using this technology and are growing digitally strong. With 2020 being year of distance working and businesses going online, BBT also introduced their Digital showroom & BBT Application and have now come up with upgradation in the website that makes it more secure and user friendly. With the lockdown being announced in various parts of the country, BBT is yet again prepared to serve its customers through the BBT Application and Website with modified features.

In addition to the existing VR technology which enables the user a 360 degree virtual tour of the BBT headquarters via their website, the newest additions on the BBT website helps the consumers across the country to make informed decisions on cars purchase through the concept of Used car Comparison, never technology based website, helps them save time as technological advancement has equipped the website to operate with faster speed, ensures full confidentiality of clients and users and does not enable the tracking of users. The user can also find all updates and news on the brand in the Coverage update and news section without any glitches in the website.

This enhanced digital tour has been introduced by the organization in order to ensure maximum digital access to the BBT showroom for the consumers via their digital platform – it is as good as being physically present in the HQ with almost 80% approximate experiential marketing for the consumers. The website also provides EMI calculator, HD wallpapers, career opportunities page, about BBT family and History of the brand, provides the option of ‘Sell your car in 29 minutes’ and comparison of all luxury and supercars.

This revolutionary step has pinned BBT in the global auto industry sphere as it showcases how the Indian pre-owned industry has emerged as an organized technologically sound sector with a major player like BBT leading the way. This enables the entire showroom of BBT within the reach of the global consumer.

Speaking on the occasion, Jatin Ahuja, MD & Founder, Big Boy Toyz, stated, “We are followed by 4.5 Million people on social media and about more than 1 Lakh people visit our website each day, while only a fraction of this number has seen or visited our grand showroom in person. We get so many messages where people want to see our showroom - and now - they would be able to see the entire showroom - even the management office and operations floor! It will be the next level virtual consumer experience which will enable them to feel that they can literally navigate in the showroom as if they were walking within it. The consumers can also experience the 360 individual car shoot videos and individual car walk around videos. Every step that we take at Big Boy Toyz is done keeping the consumer satisfaction in mind. The auto industry is going through a change, and we know that change is the only constant. As a young team we are eager to evolve and grow, but we ensure that quality is the foremost priority, followed by experiential marketing – be it via showroom tour or via virtual tour of our website.”




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