Flipkart’s service arm F1 Info Solutions Unveils New Brand Identity

The new logo highlights the brand’s vision of speed, leadership and a strong commitment to customer-centricity

Flipkart has announced the rebranding of its service arm, F1 Info Solutions & Services Private Limited. This transformation marks a pivotal moment in the brand’s journey, reinforcing its commitment to Flipkart’s core values of speed, precision, and unwavering customer focus.

With this rebranding, Flipkart aims to clearly differentiate F1 Services from Jeeves. F1 Services will focus exclusively on brand-authorized mobile and electronic repairs conducted at physical service centers across India. Jeeves, on the other hand, will continue to specialize in post-purchase installation and repair services at the customer’s doorstep for large appliances, furniture, and other categories. Importantly, there is no impact on the ownership or business structure of either F1 Infosolutions or Jeeves.

Having been a trusted player in the market for nearly a decade, F1 has now undergone a revitalization, to reflect a fresh and appealing look that aligns with Flipkart’s branding. The new brand identity embodies speed and precision, emphasizing F1’s commitment to delivering fast, accurate, and first-time-right service. The rebranding underscores its brand leadership within electronics, mobility, and IT service sectors, and highlights its customer-focused, goal-oriented approach, reflecting the brand’s continuous efforts to enhance efficiency, service quality, and customer satisfaction.

This rebranding initiative aims to strengthen F1’s presence in the after-sales service market, opening up new avenues for growth while deepening its connection with Flipkart’s customer base. By harnessing advanced technology, F1 is committed to delivering seamless, rapid, and highly efficient service experiences.

Jeeves and F1 Services has a deep network of proprietary services and partner networks. It provides a wide range of comprehensive after-sales solutions such as repair, maintenance, installation, demo, and VAS (Value-added service), including protection and extended warranties, inbound, outbound, and non-voice customer care services spanning across multiple  product categories.