~ Brand initiative touches thousands, reinforcing its commitment to community care and emotional wellness ~
04 July 2025, Chennai: As soaring summer temperatures gripped Tamil Nadu, Himalaya Wellness stepped forward with a thoughtful gesture aimed at bringing comfort to the community by installing mobile truck booths that offered people a chance to pause, cool down, and refresh. One such Aloe Vera Truck Cart was installed at Chennai’s iconic Marina Beach, providing relief to locals and tourists alike. Aimed at reaching those who endure the heat every day, such as traffic police, sanitation staff, and daily commuters, the activation provided needed relief and reaffirmed the dedication of the brand to caring beyond skin care.
With its trusted Aloe Vera Gel Face Wash as the heart of the activation, these truck booths were set up in key public areas, inviting traffic police and sanitation officials, passersby, and commuters to wash their faces, cool down, and take a much-deserved break. What began as a simple gesture became an emotional moment of human interaction between consumers and the brand, not just as a skincare comfort but as an act of kindness when it was most needed.
Speaking about the initiative,
Ragini Hariharan, Marketing Director – Beauty & Personal Care, Himalaya Wellness, said,
"At Himalaya, we have always believed that wellness goes beyond products; it's about how we show up for people in their everyday lives. In Tamil Nadu’s peak summer, our Aloe Vera Truck Booths weren’t just about a face wash. They became safe, soothing spaces that reminded people to take a moment for themselves. Whether it was a traffic constable pausing to cool off or a street vendor washing away a long day’s fatigue, these moments of care created real impact. And to us, that’s the true meaning of connection.”“Being from Chennai, I know firsthand how relentless the summer heat can be between April and June. It only made sense to bring this initiative here, where people truly feel the intensity of the season. Marina Beach was the ideal location — a place where the city comes alive, even in the heat, and we were proud to offer a moment of relief,” said Pratheep Kumar, Media Manager, Himalaya Wellness.The campaign has been captured in a short video film, presenting raw, unscripted words of gratitude, comfort, and genuine interaction with the Tamil Nadu people. The visual story comes alive in the smiles, relief, and emotional associations that the initiative generated.
Watch the campaign video here: https://www.instagram.com/reel/DLpNoQozumu/?igsh=aTl5djR6c2RjYW41
This campaign is part of Himalaya’s larger purpose-driven approach to wellness, bringing nature-backed care to everyday moments and staying deeply connected to the real needs of its consumers.
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